B.F. Skinner was an American Psychologist who helped psychology expand the understanding of how much some things could affect others. He was the inventor of operant conditioning which is a styling tool for parents and guardians to use on their children when they are misbehaving. The behavior of either humans or animals is capable of being altered by decreasing or increasing it, such as removing or rewarding them.
A couple of examples would be giving a dog a treat when they scratch on the door to go use the bathroom or taking your child's phone away after they have done something they were not supposed to. Negative punishment is when a positive stimulus is removed after a bad behavior was represented. For instance, taking away the phone, a phone is a privilege we really do not need them. Skinner emphasized the fact that in order for negative punishment to work would be if it was consistent.