Tuesday, June 7, 2011
Post Two- Motivation- Need for Cognition
All humans experience the need for cognition, or the "making sense" of the situations around us in meaningful and logical ways. A Need for Cognition scale was created in 1982 to measure such abilities, which measures how much enjoyment a person receives from logical problem solving. When a person spends more time thinking about a topic or a problem, such as one used in the Scale, attitude polarization occurs. This is when a person's opinion becomes more extreme after prolonged contemplation. Those who scored high on the scale would have less of an attitude change when faced with attitude polarization, as they tend to look at both sides of the topic, while a person who scored lower would have the opposite result.