How Smells Affect Our Brain and Behavior

 



Smells have a powerful effect on our brain because the part that processes smell is closely connected to areas that control emotions and memories. Unlike other senses, smell signals go straight to the brain’s emotional center (the amygdala) and memory center (the hippocampus) without first going through the usual relay station. This direct link is why a certain smell, like freshly baked cookies or your grandma’s perfume, can instantly bring back strong feelings or memories.

This connection also means smells can influence how we feel and behave. For example, the smell of coffee might wake you up and make you feel alert, while the scent of lavender can help calm you down after a stressful day. Studies show pleasant smells can reduce stress and improve focus, while bad smells might make people feel anxious or distracted (Herz, 2016).

Smells can also become linked to habits and cravings through classical conditioning. For instance, if someone alwaysdrinks alcohol in a bar that smells a certain way, just smelling that scent again later can trigger cravings for a drink,even if they’re not thirsty. Similarly, the smell of fresh popcorn at the movies can make you want to buy a snack,because your brain has learned to associate that smell with eating popcorn. Because of how powerful smells are,they’re sometimes used in therapy to improve mood or reduce anxiety, and companies use scent marketing toinfluence shopping behavior.

Reference-
  Herz, R. S. (2016). The Role of Odor-Evoked Memory in Psychological and Physiological Health. Brain Sciences.

https://www.mdpi.com/2076-3425/6/3/22

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