More Than Just Rewards: Positive Reinforcement
More Than Just Rewards: How Positive Reinforcement Shapes Behavior By: Angelina Pluchino Why do people keep doing things that earn them praise, rewards, or recognition? Whether it's a child getting a sticker for good behavior, a student earning a good grade, or an employee receiving a bonus, these rewards can have a powerful effect on future behavior. This idea is at the heart of behaviorism and positive reinforcement. Behaviorism is a psychological theory that focuses on how people learn through their interactions with their environment. Instead of looking at thoughts and feelings, behaviorists study observable behaviors and what causes them to happen. One of the most well-known behaviorists, B.F. Skinner, believed that behavior is shaped by its consequences. One important concept in behaviorism is positive reinforcement. Positive reinforcement happens when something pleasant is added after a behavior, making that behavior more likely to happen again. For example, if ...