Book Report
The Influential Mind: What the Brain Reveals About Our Power to Change Others by Tali Sharot The book dives into how our brains shape the way we are influenced and persuaded by others. Sharot, the author of the book, is a neuroscientist. She explains that many of our common methods to change minds don’t often work. Instead, the book reveals that by influencing others, it is about connecting with their emotions, giving them choices, or even understanding about connecting with them. Each chapter shows different ways and reasons on why it is difficult to change people’s minds. The main theme includes that the power of prior beliefs, the role of emotions in the decisions we make, and the importance of giving people control, can shape behavior. The author makes these concepts easy for us to understand, by using these stories from our daily lives. I feel as the book offers good advice for anyone who wants to be more persuasive. My favorite part of this book was, “ how positive incentiv...